Research interests

Women in advertising; Gendered marketing; Gendered AI

Biography

Sylvie Borau is an associate professor at the TBS Business School, where she teaches ethical marketing and consumer behavior. In her research, she applies the insights of consumer psychology to better understand women in advertising, gendered marketing & gendered AI. Prior to entering academia, Sylvie spent eight years as a marketing research manager at TNS, IPSOS, and IFOP, in Paris and in Toronto.