Romain Espinosa, Sylvie Borau, and Nicolas Treich, “Impact of NGOs’ undercover videos on citizens’ emotions and pro-social behaviors”, Scientific Reports, vol. 14, n. 20584, September 2024.

Sylvie Borau, Hélène Couprie, and Astrid Hopfensitz, “The prosociality of married people: Evidence from a large multinational sample”, Journal of Economic Psychology, vol. 92, n. 102545, October 2022.

Tomislav Pavlović, Flavio Azevedo, Koustav De, Julian Riaño-Moreno, Marina Maglic, Theofilos Gkinopoulos, and Sylvie Borau, “Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning”, PNAS Nexus, July 2022.

Jay J. Van Bavel, Aleksandra Cichocka, Paulo S. Boggio, and Sylvie Borau, “National identity predicts public health support during a global pandemic”, Nature Communications, vol. 13, n. 517, 2022.

Darius-Aurel Frank, Christian T. Elbaek, Caroline Kjaer Borsting, Panagiotis Mitkidis, Tobias Otterbring, and Sylvie Borau, “Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic”, Plos One, vol. 16, n. 11 (e0259928), November 2021.

Tobias Otterbring, Roopali Bhatnagar, Peter Samuelsson, and Sylvie Borau, “Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture”, Journal of Retailing and Consumer Services, vol. 63, n. 102738, November 2021.

Sylvie Borau, Tobias Otterbring, Sandra Laporte, and Samuel Fosso Wamba, “The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI”, Psychology and Marketing, vol. 38, n. 7, July 2021, pp. 1052–1068.

Sylvie Borau, Leila Elgaaied-Gambier, and Camilla Barbarossa, “The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner”, Psychology and Marketing, vol. 38, n. 2, February 2021, pp. 266–285.

Sylvie Borau, and Jean-François Bonnefon, “Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability”, Journal of Business Research, vol. 120, March 2020, pp. 498–508.

Jean-François Bonnefon, and Sylvie Borau, “The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression”, Journal of Business Ethics, June 2019, pp. 45–63.

Jean-François Bonnefon, and Sylvie Borau, “The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways”, International Journal of Advertising, vol. 36, n. 3, 2017, pp. 457–476.

Sylvie Borau, and Marcelo Vinhal Nepomuceno, “The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers”, Journal of Business Ethics, 2016.

Sylvie Borau, Assâad El Akremi, Leila Elgaaied-Gambier, Linda Hamdi-Kidar, and Charlotte Ranchoux, “L'analyse des effets de médiation modérée: applications en marketing”, Recherche et Application en Marketing, vol. 30, n. 4, 2015, pp. 95–138.